Marketing Management

OBJECTIVES

  • Learn the significance and value of marketing management for your company
  • Learn the different types of marketing methods employed
  • Know how to conduct a market research
  • Gain a good understanding of marketing orientation and segmentation
  • Understand the most effectual marketing strategies used
  • Know the importance of understanding customer needs and building customer relationships
  • Know how to make use of online marketing tools and techniques
  • Learn how to create effective advertising campaigns as well as utilize unconventional marketing tactics

OUTLINES

  • Marketing Management Introduction
  • Importance of Marketing
  • Types of Marketing
  • Market Research
  • Market orientation
  • Market Segmentation
  • Market Analytics
  • Marketing Strategies
  • Understanding Customer needs
  • Developing Customer Relationship
  • Creating Effective Advertisement Campaign
  • Global Marketing
  • Online Marketing Techniques
  • Email Marketing Tactics
  • Unconventional Marketing Tactics

DURATION

2 Days


DATE

25th -26th May


FEE [₦]

50, 000




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