Marketing Management

OBJECTIVES

n this module, you’ll build a comprehensive foundation in marketing management, empowering you to drive success and growth for your company. The following outcomes are designed to equip you with practical skills and actionable strategies:

Understand Marketing’s Impact: Recognize how effective marketing management can boost your company’s performance and value.
Explore Diverse Methods: Learn about various marketing techniques and determine when each method is most effective.
Master Market Research: Gain hands-on skills in conducting market research to uncover valuable customer insights.
Grasp Segmentation & Orientation: Develop a clear understanding of market segmentation and strategic marketing orientation to target the right audience.
Apply Proven Strategies: Discover and implement the most effective marketing strategies that drive results.
Prioritize Customer Relationships: Learn the importance of understanding customer needs and building strong, lasting relationships.
Leverage Digital Tools: Explore online marketing tools and techniques to enhance your digital presence and outreach.
Design Compelling Campaigns: Acquire the skills to create effective advertising campaigns, including innovative, unconventional tactics.

OUTLINES

➢ Marketing Management Introduction
➢ Importance of Marketing
➢ Types of Marketing
➢ Market Research
➢ Market orientation
➢ Market Segmentation
➢ Market Analytics
➢ Marketing Strategies
➢ Understanding Customer needs
➢ Developing Customer Relationship
➢ Creating Effective Advertisement
Campaign
➢ Global Marketing
➢ Online Marketing Techniques
➢ Email Marketing Tactics
➢ Unconventional Marketing Tactics